How to Market on Facebook for Free in 5 Steps – Step 5

5. Promote & Offer a Deal

Once you build a following and gain customer loyalty through optimized Facebook posts, promote a deal or event. Maintain followers and attract your target audience by focusing on customer benefits and pinning valuable offers to the top of your page. Share promotions with your followers to strengthen brand loyalty and encourage fans to buy your products.

Ways to promote and offer a deal include:

Focus on Customer Benefits

A great promotional post combines a call to action with good news for the Facebook user. For example, if you’re trying to get people to contact your office for an appointment, combine information about your flexible business hours with a money-saving offer. Focus on the needs of your preferred clientele, tailor your Facebook promotions around them and then pin the promotion to the top of your Facebook page so your followers will see it first.

how to market on facebook

Screenshot of Independence Dental Facebook post.

Pin a Promotion

Facebook allows you to pin one post to the top of your page’s feed, so your followers are guaranteed to see it first. If you’re offering an exciting promotion, pin the post for the period that you’re running the special, so new page visitors to will see it. Typically, people don’t scroll very far down a page’s feed, so pinning an important post at the top of your Facebook business page makes it easy for them to see your high priority content.

how to market on facebook

Screenshot of Boulder Bike Tours Promotional post.

Our ultimate guide to Facebook advertising can help you create promotional posts that optimize free marketing on Facebook. If you need some more inspiration, check out 25 Facebook ad examples with tips on why they work from the pros.

What to Post on Your Facebook Business Page

People come to Facebook to see pictures and status updates from their friends and family, news and entertaining memes, articles, videos and more. To maximize Facebook’s algorithm, post interesting content on your business’s Facebook page two to three times a day. Remember the general rule of thumb is to post 80 percent entertaining/interesting and 20 percent promotional posts.

How Facebook’s News Feed Algorithm Works

Facebook’s algorithm controls which posts users see and typically changes several times per year. On average, 10 percent or fewer of your followers will see your Facebook posts. However, when people engage with your posts by liking, commenting or sharing it sends a signal to Facebook that people are interested in your posts. This, in turn, increases the chance that your future posts will appear on user’s news feeds.

What Users Expect on Their News Feeds

People come to Facebook to see pictures and news from their friends and family, interesting articles, entertaining videos and more. With this in mind, post interesting content on your page, so people engage with your posts by liking, commenting and sharing. In doing so, your followers send signals to Facebook that they’re interested in your posts and increase the chance your future posts will appear on their news feeds.

What Types of Promotional Posts Work Best on Facebook

The best promotional posts are informative, entertaining and offer your followers a great deal. A simple status update that reads “All winter coats on sale!” will probably not end up on many news feeds, but a status posted with an enticing image and an attractive offer has a much better chance of being noticed. Draw in your ideal clientele with promotions that provide both value and entertainment.

Advantages of Marketing on Facebook for Small Businesses

The three primary advantages of free Facebook marketing are:

  • Free: There is no cost associated with having a Facebook business page, and it’s free to post and share content
  • Promote your products and services: Once you have a fan base, you can sell your products to them without marketing costs; you can also update your fans to let them know about any special events or deals that your business is running
  • Interact and stay relevant: Facebook is a great platform where you can engage with your customers, listen to what they have to say and respond to their comments; by posting pictures and statuses, you can provide people with updates about events, products and services; this allows you to stay top of mind with your existing and potential customers, so they’ll think of you when they make their next purchasing decision

It only takes about 15 minutes to set up a Facebook business page, but you should spend at least 1 to 2 hours per week on the site if you want to market your business successfully on Facebook. Creating engaging posts and respond to people who interact with your posts to optimize your page and get the most out of free Facebook marketing.

Frequently Asked Questions

How Do I Promote My Business on Facebook?

To promote your business on Facebook, create an attractive, informative page and ask people to “like” it. Share interesting content and optimize posts for maximum engagement to keep and grow a loyal following. After earning the attention and trust of your audience, pin special offers to the top of your page to convert followers into clients.

How Do I Build My Business with Facebook?

Build your business with Facebook by setting up a Facebook business page that shares helpful information and provides interesting content like entertaining videos and inspiring quotes. Increase followers by asking customers to “like” your page, leave reviews and share posts. Then, turn followers into paying customers by offering deals that keep them interested in your brand.

How Can I Promote My Facebook Page Without Paying?

Promote your Facebook page without paying by tailoring posts to your target audience and engaging followers. Share photos and videos of your products and employees to build trust and interest in your brand. Once you have loyal followers, pin a valuable promotion to the top of your page, so it’s the first thing your fans see.

The Bottom Line

Marketing on Facebook doesn’t have to be expensive but does require you to create and share entertaining and informative content with your audience. Use your Facebook business page to post inspirational quotes, interesting articles and customer reviews. A well-curated and optimized Facebook page keeps the attention of existing followers and attracts new ones to your brand.

If you’d rather have a professional digital marketing agency take care of your Facebook marketing instead, use Hibu. It takes the task off your hands and frees up time you could be spending running your business. Click here to reach a representative.